Why Exhibit

The Progressive® Insurance Kansas City Boat Show —Your customers will be here. Will you?

Wondering how to best market your company and products to today’s consumers? Wondering where your next sale is coming from? We can help!

Exhibiting at the Progressive® Insurance Kansas City International Boat Show is a cost-effective way to promote your products and services. The show’s mix of products, education, attractions and entertainment draws a highly targeted audience of boaters, fishermen, hunters and outdoors enthusiasts. It’s an experiential marketplace that connects with people in a way no other form of marketing can, and lets you reach prospects at the best time time to make a sale—when they are looking!


20,000 people walk through the door every year


16% said their primary reason to attend was "to buy"


72% of attendees made a purchase.

Source: 2019 post show attendee survey.

Meet Our Audience

NMMA boat and sport shows attract a highly qualified audience of engaged, motivated boating and outdoor enthusiasts.

Average Attendance


Are repeat visitors


Came "to buy"


Made Purchase at Show